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Mar 26

Kids spending and influencing power: $1.2 Trillion says leading ad firm

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by Kiddy Credits, In the Media, Comments Off

Mar 26

For decades, children have been big business–the source for buying toys, games, clothes and now lots of high-tech goodies.  Marketers have tried to treat kids as young adults–unleashing an array of ad campaigns designed to get them to buy or “pester” their parents.  Media companies and marketers, for the most part, have opposed regulatory safeguards that would protect young people from such unfettered advertising (kids TV is a great example).  It comes as no surprise to anyone that one reason media and marketing companies want unfettered access to influence kids, especially on digital platforms such as mobile, are the financial rewards.  Last month, Digitas, part of the global ad giant Publicis, published a report (attached) which reveals that “Today’s little kids and tweens having buying power to the tune of $1.2 trillion per year.” 

Read the full report here

See the article here

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